Rebels with a cause.

 

The Main Street approach to downtown revitalization is based on the following four points: Design, Promotion, Economic Vitality and Organization.DESIGN
Design takes advantage of the visual opportunities inherent in the commercial  district by  directing attention to the improvement of all its physical elements: public and private buildings, store fronts, signs, public spaces, landscaping,  merchandising, window displays, parking and  traffic circulation. Its aim is to stress the importance of quality  design   in all of these areas, to educate people about design issues, and to expedite design improvements in the district.Flowers on Main Street  /  Design Guidelines for MainST district  /Signage & Facade Grants  /National Register Historic District Designation / Local Historic District Ordinance / Niles Then and Now book project / Painted Benches / Holiday Decorations

PROMOTIONS
Promotion takes many forms, but the goal is to rekindle community pride in the     commercial district and change people’s attitudes from negative to  positive. Promotion  increases sales through special retail events, brings new audiences to the  district for    festivals and celebrations,  and builds the district’s image trough marketing campaigns of these activities serve not only to attract shoppers, but also attract investors, developers, and new businesses.

Hunter Ice Festival/Niles Market / Art in the Alley / Fairy Doors / US12 Heritage Route Garage Sale  / Small Business Saturday / Holiday Homecoming /Movies in the Park  / Bridge Bash Dash / Safe Trick or Treat and Niles Fright Fest

ECONOMIC VITALITY
Economic Vitality is all about strengthening the district’s existing economic base.  This is accomplished by retaining and expanding existing businesses to provide a balanced    commercial mix, by converting unused or underutilized space into productive property, and by sharpening the competitiveness and merchandising skills of the commercial  district’s business owners.

 June 2004-June 2015: 92+ new businesses/More than 275 new jobs/Private Investment = $12million and growing

ORGANIZATION
Organization establishes consensus and cooperation by building  partnerships   among the various groups that have a stake in the  commercial  district. Through these  partnerships, the Main Street  revitalization program is able to provide effective, ongoing management  and advocacy of the district. Diverse groups from the public and private  sectors (city government, banks, merchants, merchant organizations,  civic associations, property  owners, community leaders and others) must work together  to maintain a       successful program.

  In 2015,more than 200 people volunteered with the Niles MainST Program,  giving  over 4,500 hours of their time and talents!